A key aspect that is often overlooked in Search Engine Optimization is the analysing of your website statistics and/or data. To better understand what you need to change or keep in perspective of your SEO goals.
Often people just believe the point of SEO is to get the best ranking, best links and best amount of traffic. But I’m here to tell you that this is a waste of time if you do not look at your traffic and properly analyze what the user is actually doing once they are at your site.
You could have millions of unique visitor traffic but if this traffic finds that your site is not what they expect or could not find the information that they wanted. Then the traffic is pointless and all your are doing is wasting bandwidth.
This is where having tools such as Google Analytics comes into play and helps you analyse your traffic and better understand what the traffic is doing. To basically get into the mind of the user.
Some aspects which people should be taking a more thorough look into,
- Are the users that found your website using a particular keyword, finding the information they seek?
- Is particular keywords actually performing well? Should there be less focus on particular keywords?
- What is the quality of traffic? Are they people that like to search a website or do they just leave instantly?
I have included a video from Google to show how to use Google Analytics properly. To look past just the number of visitors and to really start digging with acouple of clicks. I will start looking into more advanced website analytics in future posts, this is to make your aware that there is further aspects of SEO then just simply creating links and building keywords in your content.